Project Overview
Dash Loyalty revolutionizes traditional customer-reward systems by providing local businesses with a digital platform that fosters repeat visits and deeper customer engagement. Through customized loyalty cards, automated marketing campaigns, and real-time feedback collection, Dash empowers businesses to build brand loyalty and drive new growth. The platform supports features such as stamp-and-reward schemes, value cards, referral programmes and Google review integration — all tailored and branded for each business. With quick setup and easy customisation, Dash allows businesses to go live quickly and manage rewards, customer data and marketing from one central dashboard.
Client
Usedash
Team
Technologies Used
Key Features
- Unified digital coupon marketplace for easy access
- Geolocation-based business discovery for nearby offers
- Secure QR code redemption system
- Personalized recommendations based on user behavior
- Comprehensive business analytics dashboard
- Real-time push notifications for deals
- Social sharing features to boost engagement
Challenges & Solutions
Challenges
- Ensuring accurate data tracking across multiple marketing channels
- Maintaining user privacy and GDPR compliance
- Integrating smoothly with diverse CRM and e-commerce platforms
- Preventing data duplication and analytics inconsistencies
- Keeping dashboards responsive and real-time under heavy traffic
Solutions
- Integrated cross-platform tracking to unify campaign performance data
- Applied advanced encryption standards to protect user information
- Built flexible API system for smooth third-party integrations
- Automated data validation to prevent duplicates and ensure accuracy
- Optimized real-time dashboard performance with scalable infrastructure
Results & Impact
25,000+ registered users
50+ partner businesses
€600+ in savings generated for users
40% increase in foot traffic for partner businesses
4.6-star average rating
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